Confidence and Self- Esteem

Why It Can Be Hard To Love Ourselves

30/09/2024

Self-love sounds simple, but in reality, it’s something many of us struggle with. The truth is, the difficulty often comes from our past. Somewhere along the way, someone may have said or done something that made you feel unworthy, not good enough, or unlovable. And now, those old beliefs have become stories you’ve been carrying with you, shaping the way you see yourself.

Here’s the tricky part: we live in the present, but our thoughts are often influenced by the past and our worries about the future. Maybe you’ve been attracted to someone in the past and throught, “He/She won’t like me” But where does that feeling come from? It might trace back to something hurtful someone said when you were younger—maybe a sibling or a classmate who made you feel small, and now that story has stuck. The story of who we think we are and what we deserve only exists in our head.

These past wounds are what make self-love challenging. We start to believe the false narrative that we aren’t enough, and those stories keep us from seeing our true worth in the present.

So how do we start shifting this? Awareness is key. Notice when these thoughts pop up and ask yourself, “Is this story true, or is it something from my past?” From there, you can begin to practice small, daily acts of love toward yourself.

I’ll talk more about this in next weeks blog but the key part of Self-Love is not running a bubble bath ( although that’s nice), it about going inwards the loving the younger part of you who heard this comment and believed it. It’s about letting that inner child know that they are enough.

Remember, learning to love yourself takes time, especially when the past is influencing your present. But with patience and intention, you can rewrite the narrative.

Keep going, beautiful—you are so worth it.

I Love You,
Em x

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Hi, I'm Emma Ritchie

For years, I struggled with low self-worth, self-doubt, and a deep disconnection from who I truly was. I wore the mask, played the roles, and did what I thought I should do—but inside, I felt lost. It wasn’t until I turned inward and began healing the relationship I had with myself that everything changed.

Real transformation starts when you work at the level of your energy, emotions, and mind—because only then can your behaviours shift and your outer world reflect your inner truth.

Today, my greatest passion is helping others do the same. I support people to integrate all parts of themselves—the light, the shadow, the wounds, the wisdom—and to dissolve the layers of judgement, shame, and not-enoughness that keep them small.

When you shift how you relate to yourself, everything begins to align.
You step into confidence, clarity, and calm—inside and out.
You stop waiting for permission and start creating the life you were born to live.
You call back your power.
You remember who you truly are.

READ MY STORY

HERE'S A BIT ABOUT ME...